NEWS
The Power of Fluorescence
Twenty-five years ago Roel de Jonge revolutionized the precision technology market with his spot spray technology, WEED-IT. He gave farmers the ability to save drastically on their herbicide costs to maintain their chem fallow acres, as well as bettering the environment. Now twenty-five years later, there are several companies who have followed suite in developing their own precision spray technologies, but why is WEED-IT still
Cultivating Innovation: Lessons from the iPad to Agriculture
By Erin Hightower posted on June 10, 2025 | Posted in Precision Agriculture 101, AI in Agriculture In 2010, Steve Jobs, in his iconic black shirt and jeans, introduced the iPad. This was the device that he claimed would be bridging the gap between a computer and a phone. Its intuitive interface made it clear how capable it could be. Today, the iPad and similar tablets are everywhere, from businesses to entertaining toddlers at Applebee’s.
Big Savings In Big Sky: Montana Farmer Cuts Chem Spend With Retrofit Smart Spray Tech
Rich Bronec had a hunch smart spraying technology would fit perfectly in his production system, particularly across his fallow acres. He found the right technology in Europe and also avoided subscription fees. Matthew J. Grassi March 11, 2025 07:34 AM (Photos By Jessica with Western Ventures Photography and WEED-IT.com) Just south of the Canadian border, in Montana Big Sky country, former accountant Rich Bronec and his family farm winter wheat,
It’s About More Than Just Saving Chemical
The many benefits of spot spraying The first thing that comes to mind when someone says “spot spraying” is the money savings. “Save up to 90% on chemical usage” is a good incentive for anyone to buy a precision spray technology, but that’s just the tip of the iceberg on the benefits of spot spraying. It’s a trickle effect in that there are many additional benefits to utilizing spot spraying.
Ag Trucks & Equipment Builds Dual Application Sprayer
Ag Trucks & Equipment Inc. is breaking the mold when it comes to self propelled sprayers by adding a full dual boom spray system with WEED-IT to their AG TRK 430 Chassis sprayer. Ag Trucks has been a WEED-IT dealer since 2022 and has seen the value WEED-IT holds with their customers. So when Arthaud Farms in Keyes, OK requested a dual boom system, Ag Trucks stepped it up. “This
25 years of WEED-IT & What’s Next?
Rometron, a leading name in precision spraying, is celebrating its 25th anniversary. The company has built its reputation through significant investments in innovative technologies and people. One of the most groundbreaking developments is the WEED-IT spraying technology, which sets a new global standard for weed control. WEED-IT: Revolutionary Precision WEED-IT utilizes advanced optical sensors and spraying technology to accurately detect and spray weeds. This ensures that crops remain untouched and
Spot Spraying Becomes a Permanent Tool for Combatting Weeds
WEED-IT was first modified for agricultural use in 2011 after its early presence in pavement spraying among municipalities in Europe. In 2015, the WEED-IT arrived in Washington State and quickly grew in popularity among wheat farmers for its spot spraying capabilities and proven chemical savings. Since its US arrival in 2015, WEED-IT has become one of the top choices among dryland wheat farmers, orchards, and in vineyards for burndown spot